改革开放以来,随着经济增长的步伐加快,西南地区依赖于丰富的物产资源和地缘优势,城市发展的进程大大加快。凭借国家实施西部大开发的有利时机,新兴市场对我国服装行业发展的促进作用已日益加强,本文以西南经济发达地区为例分析区域独立服装设计师品牌的分布特征,为探索西南地区独立设计师品牌发展策略做基础。 Since the reform and opening up, as the pace of economic growth has accelerated, the southwest region has relied on abundant resources and geographical advantages, and the process of urban development has been greatly accelerated. With the favorable opportunity for the country to implement the development of the western region, the role of emerging markets in promoting the development of China’s garment industry has been increasingly strengthened. This article analyzes the distribution characteristics of regional independent fashion designer brands by taking the economically developed regions in the southwest as examples to explore independent designers in the southwest region. Brand development strategy as a basis.