在空调市场竞争激烈和重组的过程中,厂家数量在不断减少,利润也不断下滑。在2005冷冻年,许多厂家都明确提出了停止价格恶战,转向价值战的发展战略,部分厂家还实施了高端战略,旨在提升利润推动企业的可持续发展。但效果并不明显,价格战仍然存在,产品均价增幅很小。厂家在战略转 In the air-conditioning market, intense competition and restructuring process, the number of manufacturers are declining, profits are declining. In the freezing year of 2005, many manufacturers clearly put forward the development strategy of stopping the price war and turning to the value war. Some of the manufacturers also implemented the high-end strategy aimed at boosting profits and promoting the sustainable development of the enterprises. But the effect is not obvious, the price war still exists, the product price increase is small. Manufacturers turn strategy