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平面设计是艺术设计中一个重要的设计类别。设计来源于生活,设计当然离不开社会文化生活环境,中国的艺术设计工作者们面对在中华文化熏陶下成长的受众时要更好的实现这一传达,就必须发挥文化同根的优势,使设计作品更好地被受众和市场接受。这也是中国艺术设计长远发展的基石。本文强调中国传统文化是现代平面设计发展的根基,重点论述了中国传统文化在平面设计中的应用。
Graphic design is an important design category in art design. Design originates from life, of course, can not be separated from the social and cultural life design environment, Chinese art and design workers in the face of growth under the influence of Chinese culture to achieve this better communication, we must play the same advantages of culture, Make the design work better accepted by the audience and the market. This is also the cornerstone of the long-term development of Chinese art and design. This paper emphasizes that Chinese traditional culture is the foundation of the development of modern graphic design, and focuses on the application of Chinese traditional culture in graphic design.