由于当前农产品电商发展受到物流,产品利润等诸多因素影响导致当前农产品电商行业普遍亏损,很少出现有效盈利。在传统营销模式以及消费者行为在当前消费者信息不对称问题逐步减缓,移动互联网的快速发展等因素影响下,结合当前时代所提出的新的营销观点以及消费者行为的变化。重新审视农产品电商行业对其细分,可以看出非日常购买性农产品可以更好的进行运作发展。通过综合提升运营能力,寻求独特的竞争优势,加强用户的粘性。树立平台的真实性和差异性可以综合提升农产品电商公司的竞争性。 As the current development of e-commerce of agricultural products is affected by many factors such as logistics and product profits, the current e-commerce industry of agricultural products generally loses money and seldom makes effective profits. In the traditional marketing model and consumer behavior in the current gradual alleviation of consumer information asymmetry, the rapid development of mobile Internet and other factors, combined with the current era of new marketing point of view and changes in consumer behavior. To reexamine the breakdown of the agricultural electricity supplier industry, we can see that non-routinely purchased agricultural products can be better operated and developed. Through comprehensive improvement of operational capabilities, seek unique competitive advantages, to enhance the user’s stickiness. Establishing the authenticity and diversity of the platform can comprehensively enhance the competitiveness of agro-products e-commerce companies.