论文部分内容阅读
进入2000年之后,美国时代杂志(Time)把 ZIPPO 打火机评为最典型的美国标志(American Icon)之一。偏巧这一年,ZIPPO 公司的头头脑脑们访问了一趟中国。美国 ZIPPO 打火机公司的现任老板,即 ZIPPO 公司的创始人布雷资代的外孙乔治杜克在先后访问过上海、广州等地后来到北京。2月26日,首都许多户外运动爱好者与 ZIPPO 公司的官员及其香港、内地的代理商进行了座谈,主题是“ZIPPO 的户外运动应用”。座谈会在极具中国特色的京西大觉寺的明慧茶院举行。在会上,宣布了 ZIPPO 公司将为中国市场专门设计一
After 2000, Time magazine named the ZIPPO lighter as one of the most typical American icons. By the way, ZIPPO’s top leaders visited China this year. George Burke, the current grandson of the United States ZIPPO Lighter Company, the grandchild of Bradley, the founder of ZIPPO, visited successively Shanghai and Guangzhou and later to Beijing. On February 26, many outdoor enthusiasts in the capital held discussions with officials of ZIPPO companies and their agents in Hong Kong and the Mainland on the theme of “ZIPPO outdoor sports applications.” The symposium was held at the Minghui Tea House in the Great Hall of the Temple of Wisdom, with Chinese characteristics. At the meeting, announced the ZIPPO company will be specifically designed for the Chinese market