中国质量万里行投诉平台投诉案例的增加,直接反映的是我国消费者维权意识的进一步加强,在投诉处理的过程中,企业对消费体验反馈的逐步重视也得到体现,消费者的口碑成为反馈产品质量问题的一个重要因素。从另一个层面来说,因新的消费形态、购物方式和新规范文件的出台,消费问题也会呈现出新的特点。 The increase of complaint cases of China Quality Wanli Complaint Platform directly reflects the further strengthening of consumers’ awareness of safeguarding their rights in our country. During the process of complaint handling, the gradual attention paid by enterprises to feedback on consumer experience has also been reflected, and the reputation of consumers becomes feedback products An important factor in quality issues. On the other hand, consumption will also show new characteristics due to the new consumption patterns, shopping methods and new standard documents.