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本文以2016年宁波商品销售的翔实数据为切入点,通过对宁波人口结构、商品分类、消费热点、商企经营的内外环境等消费因素的细致分析,揭示宁波发展商贸经济困难与挑战、机遇与潜力并存的复杂局面,并据此提出宁波发展商贸经济重点要引进和留住人才、通过招商引资促进消费升级、提高流通效率引导企业服务、探索社群服务创造新的商业模式等应对之策。
Based on the informative data of Ningbo’s sales of goods in 2016, this article analyzes the consumer factors such as Ningbo’s population structure, product classification, consumption hot spots and the internal and external environment of business operation, revealing the economic and trade difficulties and challenges, opportunities and opportunities in Ningbo Potential and co-existence of complex situation, and accordingly put forward Ningbo Economic and Trade Development focus on the need to introduce and retain talent through investment promotion of consumer upgrades to improve the efficiency of circulation to guide business services, community services to explore new business models and other coping strategies.