企业发展到了一定规模,各式各样的策划公司、广告公司、咨询公司、文化传播公司便无孔不入地上门推销他们的各种策划方案。企业要发展,一定程度上也离不开外脑的介入及推动。简要地说,策划的一般过程可分为六部分:设定问题与目标、环境分析、提出创意、具体计划、组织实施、效果评价。作为企业的老板,你如何选择适合本企业的策 The company has developed to a certain scale, and various planning companies, advertising companies, consulting companies, and cultural communication companies have come out of the door to sell their plans. To develop the enterprise, to a certain extent, it is also inseparable from the intervention and promotion of the brain. Briefly, the general process of planning can be divided into six parts: setting questions and objectives, environmental analysis, proposing ideas, specific plans, organizational implementation, and effect evaluation. As a business owner, how do you choose the right strategy for your company?