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本文以河北大学经济学院学生参与“保定市放心豆制品工程”市场调研为例,详细阐述了高校大学生应用市场营销策划知识和市场统计分析方法,为中小民营企业提供市场策划服务的情况。并以此为基础,针对中小民营企业与高校的合作行为展开可行性分析,提出了校企合作3C模式,为高校服务地方民营经济提供参考和借鉴。
This paper takes the students of the School of Economics of Hebei University’s participation in the “Baoding City Restoring Bean Product Engineering” market research as an example, and elaborates on the application of marketing planning knowledge and market statistical analysis methods by college students to provide market planning services for small and medium-sized private enterprises. Based on this, the feasibility analysis was conducted on the cooperation behavior between small and medium-sized private enterprises and colleges and universities, and a 3C model of school-enterprise cooperation was proposed to provide reference and reference for universities to serve the local private economy.