随着当前时代的发展,媒体之间的竞争变得日益激烈,传统的广播不再具有独家播放的专利,为了保证自身的收视率,广播必须做出一定的改变和创新,才能够更好的适应当前社会的发展。本文主要探讨广播节目如何进行产业化运作,如何在当前激烈的市场环境中占据有利的地位。 With the development of the current era, the competition among the media has become more and more fierce. The traditional broadcasting no longer has the exclusive patent for broadcasting. In order to guarantee its own rating, the broadcasting must be changed and innovated before it can be better Adapt to the current social development. This article mainly discusses how radio programs operate industrially and how to occupy a favorable position in the current fierce market environment.