“躲猫猫”和“70码”是今年人气很高的两个网络热词。它们背后是今年以来因为初始信息发布过程中出现细节争议,引发公众追究并升级为网络热炒,极大损害党和政府公信力的两起典型事件。本文指出认真分析这两起事件,深刻汲取教训,进一步完善社会危机管理特别是舆论引导和媒体应对机制,对深入贯彻落实党的十七大精神,推动社会主义民主科学发展,具有重要的现实参考价值。 “Hide and seek” and “70 yards ” is a very popular two network hot words this year. Behind them are the two typical incidents that have caused details of controversy during the initial information release this year, causing the public to investigate and escalate into the Internet hype, which greatly damaged the credibility of the party and the government. This article points out that careful analysis of these two incidents, profound lessons, and further improvement of social crisis management, especially the media guidance and media coping mechanisms, are of great realistic reference for thoroughly implementing the spirit of the 17th National Congress of CPC and promoting the development of socialist democracy value.