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在信息大爆炸的时代,各种声音都充斥在消费者的生活中,好与坏的区别不再仅仅是质量的差别,企业的品牌策略和营销策略都成为影响消费者购买的绝大因素。满足消费者需求、积极进行产业转型升级以适应不断改变的市场环境,成为企业屹立于行业之巅的关键因素。波司登国际控股有限公司凭借高品质、大品牌在广大消费者中赢得了良好的口碑,但如何让企业越走越远,不断适应互联网对传统企业的冲击,依然是波司登发展道路上的关键问题。
In the era of the Big Bang, all kinds of voices are filled in consumers’ lives. The difference between good and bad is no longer just the difference in quality. The brand strategy and marketing strategy of enterprises are the most influential factors for consumers to buy. To meet consumer demand, and actively carry out industrial restructuring and upgrading to adapt to the changing market environment, a company has become the top factor in the industry’s key factors. Bosideng International Holdings Limited by virtue of high quality, big brands in the vast number of consumers won a good reputation, but how to make the business farther and farther, continue to adapt to the impact of the Internet on traditional businesses, is still the key issue of Bosideng development.