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出版企业的商务智能水平直接体现了企业的综合竞争力和经营智慧,决定了出版企业在大数据时代转型发展的深度和广度,评价和探寻商务智能水平及其关键影响因素已成为大数据时代出版企业的重要工作。本文利用网络层次分析法(ANP)构建了出版企业商务智能评价体系,并基于该评价体系利用专家调查法在Super Decision环境分析得出了目前影响我国出版企业商务智能化转型发展的关键因素,为我国出版企业商务智能化转型提出了合理的对策建议。
The level of business intelligence of publishing enterprises embodies the comprehensive competitiveness and operational wisdom of enterprises directly. It determines the depth and breadth of publishing enterprises’ transformation and development in the era of big data. The evaluation and exploration of business intelligence level and its key influencing factors have been published in the era of big data The important work of the enterprise. In this paper, we use the analytic hierarchy process (ANP) to build a business intelligence evaluation system for publishing companies. Based on this evaluation system, we use expert survey to analyze the key factors that affect the development of business intelligence in publishing companies. Our country’s publishing enterprise business intelligence transformation put forward reasonable countermeasures and suggestions.