随着我国社会主义市场经济的蓬勃发展，市场体系日臻完善，一个统一、开放、竞争、有序的社会大市场正在形成。就我国医药行业而言，如何在国际国内竞争日益激烈的情况下立于不败之地？如何在平等竞争的环境中不断拓展市场，获得理想的投资利润？国内外医药企业的成功经验证明 With the vigorous development of China’s socialist market economy and the ever-improving market system, a unified, open, competitive and orderly social market is taking shape. As far as China’s pharmaceutical industry is concerned, how can we remain invincible under the increasingly fierce international and domestic competition? How to continuously expand the market in an environment of equal competition and obtain the ideal investment profit? The successful experience of domestic and foreign pharmaceutical companies proved