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中国的移动电子商务随着大数据时代的到来而得到了十分迅速的发展,但同时也面临着不小的挑战。大数据运用于移动电子商务有着不可忽视的作用,它能极大地提高商务的销售效率,彻底改变销售模式。虽然大数据的应用会带来十分可观的好处,但它也需要克服一定的问题,认真筛选有用的信息,提供真实有效的数据价值。本文主要针对大数据技术在辽宁移动电子商务发展中的机遇与挑战进行分析。
China’s mobile e-commerce has been very rapid development with the advent of the big data era, but also faces a lot of challenges. Big data used in mobile e-commerce has a role that can not be ignored, it can greatly improve the efficiency of business sales and completely change the sales model. Although the application of big data can bring considerable benefits, it also needs to overcome certain problems, carefully screen useful information and provide real and effective data value. This article mainly analyzes the opportunities and challenges of big data technology in the development of mobile e-commerce in Liaoning.