信息的数字化已经将传统的文字、图形、图像和声音整合成一种格式,从而将媒体、电信和信息技术等产业融合在一起。跨媒体出版将在内容产业中勾勒出一幅全新的版图。以前,大众媒介和内容提供商已在各自的发行渠道中采用了内容生产系统,但由于经济和技术的变化,他们必须利用多种渠道拓展自己的品牌。随着内容产业“一次生产,随处出版”趋势的出现,许多综合性的软件也用来促进多种形态内容之间的自动转换,使内容能够实现超越任何传统媒介进行传播。 The digitization of information has integrated traditional text, graphics, images and sound into a format that brings together media, telecommunications and information technology industries. Cross-media publishing will outline a new territory in the content industry. In the past, mass media and content providers have adopted content production systems in their distribution channels, but due to the economic and technological changes, they have to use multiple channels to expand their brands. With the emergence of the “one-time production, anywhere publication” trend in the content industry, many comprehensive software is also being used to facilitate the automatic conversion of multiple forms of content to enable content to spread beyond any traditional medium.