移动互联时代,商业规则和市场规律都发生了翻天覆地的变化。面对不断迭代的技术、层出不穷的商业模式,不少企业领导者发出“战略已死”的感叹:“过去可以制定十年战略、五年战略,现在,你连一年之后市场会发生哪些变化都无法预测,还怎么制定战略?”显而易见,那种“一刀切”的战略制定方式已经不合时宜了。对此,波士顿咨询公司资深合伙人马丁·里维斯等三位专家在《战略的本质:复杂商业环境中的最优竞争 In the era of mobile Internet, business rules and market rules have undergone tremendous changes. The face of continuous iteration of technology, an endless stream of business models, many business leaders issue “strategy is dead ” sigh: “In the past can formulate a 10-year strategy, five-year strategy, and now you even a year later the market will What changes are unpredictable and how do we make the strategy? ”Clearly, the“ one size fits all ”strategy has become outdated. In response, three experts, including Martin Reeve, senior partner at Boston Consulting Group, spoke in "The Nature of Strategy: Optimal Competition in a Complex Business Environment