好的营销管理者首先应该是个外交家。研究人际沟通的时候会发现,Peers(同事)的合作关系会随着时间周期如同产品生命周期一样波动。有经验的人会发现,理想的合作关系并不是一开始打得火热,表面上亲密无间的关系形态。相反,这种形态存在着相当大的缺陷——一方面不利于职业化的交往及管理,更重要的是,一旦因为各种原因双方交恶或者冲突,所有的亲密非常容易瞬间化为一种失落感从而短期内恶化或者难于恢复。反而是保 A good marketing manager should first be a diplomat. As you study interpersonal communication, you will find that Peers’ relationships fluctuate over the life cycle as the product life cycle. Experienced people will find that the ideal relationship of cooperation is not the fiery, seemingly intimate relationship between the beginning and the beginning. On the contrary, there is a considerable defect in this form - on the one hand it is not conducive to professional communication and management, and more importantly, once the two sides for any reason or evil, or conflict, all of the intimacy is very easy to instantly turn into a sense of loss Thus worsening in the short term or difficult to recover. Instead, Paul