从诞生那天起,广播在信息传播方面就显示出相对报纸的巨大优势。但随着电视和网络的普及,广播遇到了严峻的挑战,受众被分流、广告价格下跌,利润的下降造成生存危机的逼近。然而,随着新技术的发展,广播也必将在先进科技的支持下,在现代化的经营管理模式下,以崭新的形态出现,找到一条走出低谷、与其他媒介相抗衡的发展之路,实现真正意义上的“广为传播”。 From the very day of its birth, radio showed great advantages over newspapers in the field of information dissemination. However, with the popularization of television and the Internet, broadcasting has encountered a severe challenge. Its audiences have been diverted, their advertising prices have fallen, their profits have fallen, and the crisis of survival has been approaching. However, with the development of new technologies, broadcasting will surely emerge under a new mode of operation and management with the support of advanced science and technology and find a path of development out of the bottom to compete with other media to achieve In the true sense of “widely disseminated.”