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成语是中华民族语言交流中常用的一种固定词组,它经过千百年来世世代代人的千锤百炼,已经炉火纯青,它是汉语的瑰宝。但是现在乱用成语的现象随处可见。已经引起人们注意并引起有识之士广泛批评的一种现象是广告中为了标新立异、哗众取宠而随心所欲地胡乱改字,这种商家为了炒作而糟蹋成语的作法,显然是极不严肃和极不负责任的。
Idiom is a commonly used fixed phrase in the language exchange of the Chinese nation. After thousands of years of hard work, it has become a treasure of Chinese. However, the phenomenon of indiscriminate use of idioms can be seen everywhere. A phenomenon that has aroused people’s attention and caused widespread criticism from people of insight is that in order to be unconventional and sensational in advertisements, it is obvious that this type of commercialization of an idiom in order to speculate is apparently very serious and unaffordable responsible.