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雕塑作为艺术的一种表现形式已经融合于我们的日常生活之中,对于雕塑,大多数人仍把他树之高阁于艺术的殿堂里。尽管生活中我们随处可见,但更多的把他看做是作为主体的装饰物,而忽略雕塑的自身功能价值,文章从媒介和传播学的视角分析雕塑自身语言特点在对旅游文化传播上所表现出的优势,进一步阐明雕塑在现代旅游文化传播中的重要作用。
As a form of expression of art, sculpture has been integrated into our daily life. Most people still place the tree in the hall of art for sculpture. Although we can see everywhere in our life, we regard him more as the decoration of the main body while ignoring the value of sculpture itself. The article analyzes the characteristics of the sculpture’s own language from the angle of media and communication in the communication of tourism culture Show the advantages of further clarify the sculpture in the modern tourism and cultural communication in the important role.