在信息泛滥、科技爆炸、选择多到令人眼花缭乱的今天,简单,已是成功之道简单,新普世价值2002年,荷兰飞利浦总公司觉得,用了9年的“让我们做得更好”(Let’s make things better)这句企业宣言似乎过时了,因为几乎所有的竞争品牌也都可以把质量做到很好。这个百年企业花了一年时间,在全世界组织了多达1600次消费者访谈,想了解消费者到底需要什么产品,还有消费者对飞利浦产品有什么印象。 In the flood of information, science and technology explosion, the choice of more dazzling today, simple, is the road to success Simple, new universal value In 2002, the Netherlands Philips headquarters think, spent 9 years “Let us do more The phrase ”Let’s make things better" seems outdated, because almost any competing brand can do well. This century-old company spent a year organizing as many as 1,600 consumer interviews around the world to find out what consumers really want and what the consumer’s perception of Philips products is.