当今社会,互联网的迅速发展为中小微企业带来了机遇和挑战。一方面,互联网的冲击使传统行业或多或少地处于进退两难的尴尬境地,实体店的大量关闭让越来越多的中小微企业经营者感到危机感重重;另一方面,得益于“互联网+”时代的到来,一些中小微企业将互联网工具和实体产业相结合,获得了大量客户资源。“互联网+”已成为中小微企业转型的强大助力之一。在“互联网+”时代,中小企业如何生存,进而转型升级,实现企业腾飞?这是业界目前广为关注的焦点。 In today’s society, the rapid development of the Internet has brought opportunities and challenges to small and medium-sized enterprises. On the one hand, the impact of the Internet makes the traditional industries more or less in the dilemma of embarrassment. The mass closure of physical stores has made more and more small and medium-sized micro-enterprise operators feel the sense of crisis; on the other hand, thanks to the “ Internet + ”era, some small and medium-sized micro-enterprises will be Internet tools and physical industries combined, access to a large number of customer resources. “Internet + ” has become a powerful aid to the transformation of small and medium-sized micro-enterprises. In the “Internet + ” era, how SMEs survive, and then upgrade and achieve business take off? This is the industry’s current focus of much attention.