销路,顾名思义就是商品销售的道路。市场需要量越大,面越广,商品销路越好;买的人越少,商品销路就不好。有句名言:“条条大道通罗马”。要完成从商品到效益的实现,就必须修筑起通达市场的条条销路。种种推销技巧,实际也就是构建供需间通道的手段。推销是一种持殊的艺术,它需要的是心理战术和商战智慧。通过各种各样的促销手段,激起消费者和买家的购买欲和兴趣, Marketing, as the name suggests, is the road to the sale of goods. The greater the market demand, the wider the market, the better the market for goods; the fewer people to buy, the less well the goods are sold. There is a famous saying: “All roads lead to Rome.” To complete the realization of the products and benefits, it is necessary to build a market for access to the market. All kinds of marketing techniques are actually the means to build channels between supply and demand. Selling is a kind of art of special needs. It needs psychological tactics and business warfare wisdom. Through a variety of promotional measures, arousing the desire and interest of consumers and buyers.