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一个企业,一定有自己的营销理念,这里本人针对电焊机行业,畅谈一下自己肤浅的营销策略,以供行业界有识之士借鉴: 一、(厂商)企业,一定要抓住国家重点区域建设项目的信息,有重点的跟踪国家投资的大型项目及开发政策,如西气东输、三峡工程、西部大开发等。二、厂家的营销人员,一定要捕捉到用户需求信息,带着样机,提供给参与这些项目建设的企业,为这些企业提供免费使用样机,以考验设备良好的工艺性能、稳定的产品质量及设备的综合品质,为用户树立信心,以“放长线,钓大鱼”的理念来赢得用户的青睐。
A business must have its own marketing idea, here I am welding industry, talk about their superficial marketing strategy for the industry insight: First, (manufacturers) enterprises, we must seize the construction of key national areas Information of the project focuses on large-scale projects and development policies that track the state’s investment, such as the project of the east-west gas transmission, the Three Gorges Project and the development of the western region. Second, manufacturers of marketing staff, we must capture the user needs information, with the prototype, provided to participate in the construction of these enterprises, for these enterprises to provide free use of prototypes to test the equipment good process performance, stable product quality and equipment The overall quality of confidence for users to “long-term, fishing big” concept to win the user’s favor.