公共关系是什么?行销大师柯特勒(Philips Kotler)以铅笔(PENCILS)的妙喻,提出公共关系完整的定义:P(Publica-tion)——发表;E(Event)——事件;N(News)——新闻;C(Co-mmunity Relation)——社区关系;I(Identity Media)——确立媒介;L(Lobby)——游说;S(Social Canse Marketing)——社会理念行销。因此,公关并不只局限于应酬、举行记者招待会、发新闻稿等事务,它有相当广泛的专业领域:(1)发表。发布新闻非常富有技巧性,如果在报纸上出现“某 What is public relations? The marketing master, Philips Kotler, used the mystery of PENCILS to propose a complete definition of public relations: P (Publica-tion)-publishing; E(Event)-event; N ( News) - News; C (Co-mmunity Relation) - Community Relations; I (Identity Media) - Establishment of Media; L (Lobby) - Lobbying; S (Social Canse Marketing) - Social Philosophy Marketing. Therefore, public relations is not limited to entertainment, holding press conferences, issuing press releases, etc. It has quite a wide range of professional areas: (1) Publication. Publishing news is very skillful, if “sometimes” appears in the newspaper