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《快乐大本营》于1997年正式播出,节目从创办之初就立足于“青春·快乐”理念,陪伴着一代又一代的青年观众快乐成长。2017年,湖南卫视&《快乐大本营》迎来20周年,在年轻用户视频消费习惯变化的情况下,《快乐大本营》凭借着对流行的敏锐观察力和强大的执行力,依然保持收视长虹,被誉为中国电视娱乐常青树。飞鹤乳业的核心受众是有0-3岁宝宝的年轻妈妈们,而这群年轻妈妈们正是看着《快乐大本营》成长的一代。
Happy Camp was officially released in 1997, and from the very beginning of the program, the program was based on the concept of “youth and happiness”, and the youth audience who accompanied the generations grew up happily. In 2017, Hunan Satellite TV & “Happy Camp” ushered in the 20th anniversary. Under the circumstance of the change of consumption habits of young users, “Happy Camp” relies on popular keen observation and strong execution power and still keeps watching Changhong. Known as China’s TV entertainment Evergreen. The core audience of Feihe Dairy is a group of young mothers with 0-3 year olds who are looking at the growth of “Happy Camp”.