进入新世纪以来,化妆品趋势和消费者需求的问题,一直是美容界最为关心的话题。我国美容事业发展非常迅猛,如何找准定位争夺市场成了美容从业人员刻不容缓的行动。那么市场到底需要什么呢? 据有关专家预测:巨大的市场潜力,使得消费也会出现不同的局面。从国外十几家大型化妆品公司的发展策略来看,提高化妆品的安全性和它的有效性仍然倍受重视,尤其是延缓皮肤衰老、肌肤美白、生发等。未来的化妆品将进入同人类相互融合的新阶段。 Since the beginning of the new century, cosmetic trends and consumer demand have always been the most concerned topics in the beauty industry. The development of the beauty industry in China is very rapid. How to identify and position the market has become an urgent action for beauty professionals. So what exactly does the market need? According to relevant experts’ forecast, the huge market potential makes consumption appear different. From the perspective of the development strategy of more than a dozen large cosmetics companies in the world, the safety of cosmetics and its effectiveness are still highly valued, especially in delaying skin aging, skin whitening, and hair growth. Future cosmetics will enter a new stage of integration with humanity.