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价格战是市场经济初级阶段不可避免的一种竞争手段,但它确实是一把双刃剑,既能打败对手,又会杀伤自己。彩电的价格战未必是高明的,但也有其必然性。20世纪80年代中国引进了100多条彩电流水线,重复建设,终于导致了产大于销的局面。能否换一种办法来竞争呢?如果有哪一家实力很强的企业进入这个行业,换一个思路,以高科技、高品位、高价格进入市场,我认为也会有所作为。
The price war is an unavoidable means of competition in the primary stage of the market economy, but it is indeed a double-edged sword that can defeat the opponent and kill itself. The price war of color TV may not be smart, but it also has its inevitability. In the 1980s, China introduced more than 100 color current waterlines and repeated construction, which finally led to a situation where production exceeded sales. Can we change one way to compete? If there is a very strong company that has entered the industry and changes its mind and enters the market with high technology, high quality and high prices, I think it will make a difference.