“公关意识”是一种开放的思想观念和行为准则,其核心是形象意识。在当今激烈的市场竞争中,商品广告若想最大可能地实现其促销职能,就必须融入公关意识。在一个稳定的社会中,人们都不太计较价格,而且产品的相似之处又多于不同之处,因此,商标和公司的形象变得比产品和价格更为重要。如果能让大众在认识产品的同时也能认识企业,记住 “Public relations awareness” is an open concept of ideas and codes of conduct, and its core is image awareness. In today’s fierce market competition, if commodity advertisements want to realize their marketing functions to the greatest extent possible, they must integrate public relations awareness. In a stable society, people do not care much about prices, and products have more similarities than differences. Therefore, the image of trademarks and companies becomes more important than products and prices. If you can let the public know the product while also knowing the company, remember