随着人们对健康需求的日益增强,越来越多的人希望从各种渠道获得健康知识,为自己的健康保驾护航。在人民生活水平普遍提高的今天,如何通过喜闻乐见的形式向百姓普及健康常识显得尤为重要。正是在这种背景下,各地纷纷推出健康类节目,据不完全统计,全国各级广电媒体播出的健康类节目有近千个,内容涉及预防医学、保健养生、传统医药、健康文化、健康生活习惯、健康社会问题等与健康有关的主题。虽然此类节目众多,内容丰富,但真正能创出品牌的却并不多见。 With the increasing demand for health, more and more people hope to obtain health knowledge from various sources and escort their own health. At a time when people’s living standard is generally improving, how to popularize common sense of health to the common people by means of being loved and loved is particularly important. It is in this context that health programs have been launched all over the country. According to incomplete statistics, nearly a thousand health programs are broadcast by radio and television media at all levels in the country, covering preventive medicine, health care, traditional medicine, health culture, Health habits, health and social issues such as health-related topics. Although many of these programs, rich in content, but really create a brand is rare.