眼下,奇瑞需要把安全带系好——活下来比什么都强。但要想做到基业长青,除了悠久的历史、精湛的工艺、强大的品牌,奇瑞还需要将市场的这张牌攥得更紧些。“奇瑞的车子不好卖,我这压了近千台车,连存车的地方都快没了。产品太多,价格又没太大差异,消费者到店里不知道选哪个,最后干脆不买了。”7月27日,一位经销商在奇瑞股份有限公司(下称奇瑞)营销恳谈会上,紧握话筒大倒苦水,尽管他已被多次提醒发言超时。当天下午1点开始的恳谈会一直持续到晚上8点多才结束,中场休息不过5分钟。七个小时会议里,奇瑞董事长兼总经理尹同跃几乎没有碰面前茶杯一下,更未离席。他对每一个经销商提出的每一个问题和建议,都在电脑上记录下来,能够现 For now, Chery needs to fasten its seatbelt - it survives more than anything else. However, in order to achieve long-term development, in addition to a long history, superb craftsmanship, strong brand, Chery also need to market the card more tightly. “Chery’s car is not good to sell, I pressed nearly a thousand cars, and even the place where the car is almost gone. Too many products, the price is not much difference, consumers do not know which store to choose, and finally Simply do not buy. ”" July 27, a dealer in Chery Co., Ltd. (hereinafter referred to as Chery) marketing seminar, gripping the microphone grudges, although he has repeatedly been reminded to speak overtime. The meeting started at 1:00 pm that day continued until 8 o’clock in the evening before the end of the intermission but only 5 minutes. In the seven-hour meeting, Yin Tongyue, chairman and general manager of Chery, barely met in front of his cup and did not even leave. Every question and suggestion he made to each dealer was recorded on a computer and could be found