1当前宏观形势及房地产行业发展分析2014年的市场形势,用一个字——“冷”来形容并不为过。外部环境依然复杂严峻,经济下行风险愈来愈大。房地产行业景气度进一步恶化,投资增速低位再度放缓;建筑起重机行业陷入空前的低迷,销售疲软,回款无力,负增长持续加剧。大家翘首企盼的经济复苏迟迟未到,行业再次面临严峻寒冷的考验。当前楼市已经进入类似2008年末及2011 1 The current macroeconomic situation and the development of the real estate industry Analysis of the market situation in 2014, with a word - “cold ” to describe it not to be excessive. The external environment is still complicated and harsh, and the downside risks to the economy are getting bigger and bigger. The boom of the real estate industry further deteriorated and the growth rate of investment slowed down again. The construction crane industry was in an unprecedented downturn with weak sales, weak cash collection and continued negative growth growth. The long-awaited economic recovery has not yet come, the industry once again faced a severe cold test. The current property market has entered similar late 2008 and 2011