在笔者这几年的市场营销运作及与经销商打交道的过程中,的确发现他们在进行产品结构调整中面临着诸多困惑:一个看起来好的产品,代理过后却变成鸡肋;而一个不经意的选择却可能带来滚滚财源。那么经销商如何优化产品结构,才能在日趋白炽化的市场竞争中把握先机,争取主动呢?我认为 In the past few years, the author’s marketing operation and dealing with dealers in the process, they did find that they are facing a lot of confusion in the adjustment of product structure: a product looks good, but later became a tasteless agent; and a casual Choice may bring billowing money. So how to optimize the product structure of dealers in order to grasp the opportunities in the increasingly incandescent market competition, take the initiative? I think