广播文艺要在新世纪的时代背景中创造更好的发展空间，必须立足于我国和世界文化发展变化的大趋势中，对自身在广播体内的地位和作用进行深刻的反思和市场研析，进而根据市场需求重新定位，寻找更多可能的选择，重新开发，才有可能步步为营，顺利发展。一广播文艺迫于国际和国 In order to create a better space for development in the context of the new century, broadcasting literature and art must, based on the general trend of cultural development and changes in our country and in the world, conduct a profound reflection and market analysis on its own position and role in the broadcasting community. According to market demand to reposition, look for more possible options, redevelopment, will it be possible for every step by step, the smooth development. A broadcast art forced international and national