所谓VIP(Very Important people)即会员店制度,就是厂方与诸多零售店签订长期合同或协议,在厂方统一规划下,零售店设立专柜销售厂方系列品牌产品,厂方为各会员店提供一系列特有服务来协助会员店销售企业产品。它是可口可乐公司在我国推行的一种促销手段。因为可口可乐饮料属于日常方便商品,那些规模较小、遍布大街小巷的零售店对提高它的销量起 The so-called VIP (Very Important People) membership store system means that the factory has signed long-term contracts or agreements with many retail stores. Under the unified planning of the factory, the retail stores set up counters to sell factory-brand series products, and the factory provides each member store with A series of unique services to assist member stores to sell corporate products. It is a promotional tool promoted by Coca Cola in China. Because Coca-Cola beverages are a daily convenience product, retailers in smaller, alleys increase their sales.