品牌,是消费者对产品或服务的质量、形象,企业的生产、管理、售后服务、社会责任等要素综合认知的总和。杰出品牌,是每一个企业追求的目标。建设杰出的品牌,是一个复杂的系统工程,需要一代人甚至几代人的奉献甚至牺牲;它也是个循序渐进的过程。 Brand, consumers are the sum of the comprehensive cognition of the quality, image, production, management, after-sales service and social responsibility of the product or service. Outstanding brand, is the goal of every business. Building an outstanding brand is a complex system engineering that requires the sacrifice or even sacrifice of generations or even generations; it is also a gradual process.