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尊敬的各位来宾,新闻界的朋友们,随着经济全球化和国际市场的激烈竞争,世界进入品牌经济时代,发达国家20%的强势品牌占有80%的市场份额。在品牌发展方面,以美欧为代表的发达国家有三个方面的成功经验值得借鉴。一是美国的强强联合之路。世界品牌100强中美国占有52个,它就是靠强强联合抢占品牌制高点,实现了对国际知名品牌的垄断。2015年4月,美国两家资产规模都在150亿美元左右的企业——卡夫和亨氏合并,形成了一个食
Dear guests, friends in the press, with the economic globalization and the fierce competition in the international market, the world entered the era of the brand economy, and 20% of the strong brands in the developed countries accounted for 80% of the market. In terms of brand development, developed countries represented by the United States and Europe have three successful experiences worth learning from. The first is the road to united power in the United States. The world top 100 brands in the United States occupy 52, it is by strong alliances to seize the high ground of the brand, achieved the monopoly of internationally renowned brands. In April 2015, two U.S. companies with assets of around $ 15 billion - Kraft and Heinz merged to form a food