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检视中国近代广告史,火花无疑生有非常重要的地位。火花作为火柴商标,除了要承担起向广大的消费者传递产品质量的可靠性、质量、归属地等信息的责任,同时,它作为火柴的包装,还担负着用美的形式和具有象征意义的图形,给予消费者以无法抗拒的艺术魅力和审美享受。由于消费者的审美观念并不是一层不变的,它会随着社会制度、文化观念及生产力水平的变化而发生转变,因此,中国近代火花的设计风格也在不断发生变化,由此产生了大量的火柴品牌。
View the history of modern Chinese advertising, sparks undoubtedly have a very important position. Spark as a trademark of matches, in addition to assume the responsibility to pass on to the vast number of consumers the reliability of product quality, quality, attribution and other information, at the same time, as a match of its packaging, but also assumes the form of the United States and the symbolic graphics, Give consumers an irresistible artistic charm and aesthetic enjoyment. Because the aesthetic concept of consumers is not constant, it will change with the change of social system, cultural concept and productivity. Therefore, the design style of modern Chinese sparks is constantly changing, resulting in A lot of matches brand.