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引言:如果漠视“三农”,不仅是“三农”的悲哀．也是国家的悲哀,同样是媒体的悲哀。——张振华与“三农”问题一样,对农宣传成为广播电视媒体关注讨论的一个难点问题。中国广播电视协会对农电视研究会除了每年召开一次年会外,还在《中国广播电视学刊》开辟了对农专栏,中广协会去年又专门举办了广播电视服务“三农”高层论坛．旨在不断改进对农宣传工作．提高服务“三农”水平。尤其是国家广电总局把2005年确定为“农村服务年”。但是．反观广播电视对农宣传现状不容乐观．亟需
Introduction: If you ignore “agriculture, rural areas and farmers”, not only is the “three rural” sadness. Is also a national sadness, the same is the sadness of the media. - Zhang Zhenhua And the “three rural” issue, the agricultural propaganda has become a radio and television media attention discussion of a difficult issue. In addition to the annual conference held annually by the China Radio and Television Association, the China Television Broadcasting Association also opened its special column on agriculture in the “China Radio and TV Journal”. Last year, the China Guangdong Broadcasting Association held a special high-level forum on radio and television serving the “three rural issues.” The aim is to continuously improve the propaganda work on agriculture. Improve the service of “three rural” level. In particular, the State Administration of Radio, Film and Television set 2005 as the “year of rural services.” but. In contrast radio and television on the status of agricultural propaganda is not optimistic. Urgent need