当快乐成为指标,当雇主成为品牌,用快乐打造雇主品牌就成为一种可能。“雇主品牌”这一概念产生于上世纪90年代初,是“公司”在人力资源市场上的定位,也是在人力资源市场上享有较高乃至很高知名度、美誉度、忠诚度的企业品牌。但这一概念真正在中国被炒得火热,源自于中央电视台经济频道《绝对挑战》栏目推出的“CCTV中国年度雇主调查”活动。同时,CCTV通过深入企业 When happiness becomes an indicator, it becomes possible for an employer to become a brand and create an employer brand with happiness. The concept of “employer brand” originated in the early 90s of last century. It is the “company” positioning in the human resource market. It is also an enterprise brand that enjoys high and even high reputation, reputation and loyalty in the human resources market. However, the concept was really hot in China. It originated from the “CCTV China Annual Employers Survey” launched by CCTV Economic Channel’s “Absolute Challenges.” At the same time, CCTV through in-depth business