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随着改革开放的深入和加入世贸组织,中国品牌种子的销售已经成为全球性的话题,中国的品牌种子已经远销海外并深受广大国外人士青睐。本文从品牌种子的销售出发,一方面研究目前基层种子销售的相关情况,进而为农业安全生产和选种提供额外保障;另一方,本文从种子销售的网络构建出发,探讨网络构建对于种子销售市场的重要性,最大限度地利用并且真正实现品牌选种的价值;这样既能与当前流行的网络构建有效融合,又能促进品牌种子的发展和推广。
With the deepening of reform and opening up and accession to the WTO, the sales of Chinese brand seeds have become a global issue. The brand seeds of China have been sold overseas and are favored by a large number of foreigners. This paper, starting from the sales of brand seeds, on the one hand studies the current situation of grassroots seed sales, and then provides additional protection for agricultural safety production and seed selection; the other hand, starting from the network construction of seed sales to explore the network construction for seed sales market The importance of maximizing the use and truly realize the value of brand selection; This will not only effectively integrate with the current popular network construction, but also promote the development and promotion of brand seeds.