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2013年伊始,世界经济增长仍呈放缓趋势。从国内来看,继2012年中国GDP增量数据(7.8%)公布之后,官方继续调低2013年GDP的增长预期,预计2013年中国GDP增幅约为7.5%,仍然处于2008年之后的经济增速下行通道中。广告主对广告预算的制定更加谨慎,普遍调低营销推广费用占其销售额的比重。另一方面,新媒体的崛起已经成为不争的事实,2012年百度官方公布的广告收入约为222亿元,同年,中央电视台全年的广告收入约为269亿元,若将二者的增长速度预期考虑在内,2013年百度的营业额很可能赶超央视,成为媒体领域的新晋王者。
At the beginning of 2013, the world economic growth is still in a slowdown. From a domestic perspective, following the announcement of China’s incremental GDP in 2012 (7.8%), the government continued to reduce its growth forecast for 2013. China’s GDP is expected to increase by about 7.5% in 2013 and is still in economic growth after 2008 Speed down the channel. Advertisers more cautious on the formulation of advertising budget, generally reduce the proportion of marketing expenses as a percentage of sales. On the other hand, the rise of new media has become an indisputable fact. In 2012, Baidu’s official advertising revenue was about 22.2 billion yuan. In the same year, CCTV’s annual advertising revenue was about 26.9 billion yuan. If the growth rate of both Expected to take into account, in 2013 Baidu’s turnover is likely to catch up with CCTV, becoming the new king in the media.