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如今媒体竞争越演越烈,电视传媒的制胜之道是什么?作为重要传媒的电视业又该如何“闯荡”新世纪呢?这是中国电视人一直在思考的一个重要问题。 随着我国社会主义市场经济体制的确立,几乎所有的电视媒体都面临着一个市场化程度的选择,电视媒体就像各类产品一样要想占领市场,就必须有自己的独到之处。而就在上个世纪末,从电视产业领域里呼啸而来的湖南电视异军突起,并直逼中央电视台的市场份额,被业内人士称为“湖南电视现
Now that media competition is fiercer and louder, what is the winning way of the television media? How should the TV industry, as an important media, “rush into the new century?” This is an important issue Chinese television people have been thinking about. With the establishment of China’s socialist market economic system, almost all television media are faced with a choice of marketization. Television media, like all kinds of products, must have its own uniqueness in order to occupy the market. And just at the end of the last century, from the TV industry in the wake of the sudden emergence of Hunan TV, and almost equal to the CCTV’s market share, by industry insiders called "Hunan TV