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家居服：锁定中产不放松。正是在这种战略思考的引导下。家居服、亲情服、特体服等细分市场正日益成为服装行业新的“淘金”热点。有关部门预测,2006年将是家居服的发展年．款式、色彩、质地单一的“睡衣”一统天下的局面将成为过去,休闲而富有个性的运动家居服将迅速占领市场。也许,服装界早已注意到了这一迹象,因此无论是纺织名企,还是家居巨头都无一例外地加入家居服的争夺战中。在家居服中,中高档家居服在我国白领女性消费群中最受青睐。如今很多内衣企业,在主业基础上开始将目光转向家居服的设计开发,产品线日益丰富,如嘉莉诗聘请范冰冰作为形象代言人,大张旗鼓地推广家居服。与狼共舞、北极新秀、三枪、欧莉娅、拼牌、缘分鸟等众多内衣厂商们都已经推出家居产品。
Home service: Locked middle class does not relax. It is under the guidance of this strategic thinking. Home wear, affection clothes, special clothes and other market segments are increasingly becoming the apparel industry’s new “gold rush” hot spots. Authorities forecast that 2006 will be the development of domestic service years. Style, color, texture of a single “pajamas” dominate the world situation will be the past, casual and full of personality sportswear service will quickly occupy the market. Perhaps, the clothing industry has long been aware of this sign, so both the textile enterprises, or home giants are invariably joined the home service battle. In the home service, high-end home service in China’s white-collar female consumer groups in the most popular. Nowadays, many underwear enterprises begin to turn their attention to the design and development of the homewear on the basis of the main business. The product line is becoming more and more rich. For example, Carrie poem invites Fan Bingbing as the spokesperson for the promotion of home service in a big way. Dances with wolves, Arctic rookies, three shots, Aoliya, fight cards, fate birds and many other underwear manufacturers have introduced home products.