改革开放20多年来,党中央对“三农”给予了高度重视,使广大农村社会发生了深刻变化。尤其是十六大以来一系列重大方针政策的出台,更是标志着新农村建设已经进入实质性阶段,广大农村社会面临着前所未有的大好发展时期。这些都预示着潜在的、巨大的农村保险市场正在形成,也对保险业提出了新的要求,既是一个严峻的挑战,又是一个巨 Since the reform and opening up for more than 20 years, the CPC Central Committee has given great importance to “agriculture, rural areas and farmers” and profoundly changed the vast rural community. In particular, the introduction of a series of major guidelines and policies since the 16th National Congress of the CPC has marked the fact that the building of a new countryside has entered a substantive stage. The vast rural community is facing a period of great development that has never been seen before. All these indicate that a potential huge rural insurance market is taking shape and new demands on the insurance industry are both a serious challenge and a huge one