1998年8月,王秋林在南昌市榕门路中段开了家以赣江雄鱼头为主打的“鱼头馆”,因为口味独特、价格适中而深受食客喜欢,连续两年生意兴隆。可是,好景不长。到了2000年,情势发生了变化。仅半年时间,短短的一条榕门路便冒出了“湘菜馆”、“卞氏菜根香”、“光头香辣蟹”等好几家品牌餐馆。王秋林变着花样坚持了半年,终因回天乏力而打出了转让门面的广告。转让门面后的王秋林心情十分郁闷。他尝试改行,对涂料、灯具、紧固件、花行做了市场调查,最后觉得没有把握,又放弃了。他反复分析,觉得自己的长处还是在饮食这一行。但是,南昌近年的餐饮业发展十分迅猛,密密麻麻的酒楼、饭店遍布大街小巷,几乎找不到发展空间。况且他手上这点钱,也难以撑出一个好一些的 In August 1998, Wang Qiulin opened a “fish head museum” in the middle section of Qimen Road in Nanchang City, which was dominated by male fish heads of the Minjiang River. Because of its unique taste and moderate price, he was deeply loved by diners and has enjoyed a prosperous business for two consecutive years. However, the good times are not long. By the year 2000, the situation had changed. Only half a year, a short Xinyi Road has emerged a number of brand restaurants such as “Hunan Restaurant”, “Yan’s Caigeng”, and “Shaven Crab”. Wang Qiulin changed the pattern for six months, and finally ended up with advertisements for the transfer of facades. After the transfer of the facade of Wang Qiulin very depressed. He tried to diversify and did a market survey of paints, lamps, fasteners, and flowers. At last he felt unsure and gave up. He repeatedly analyzed and felt that his strengths were still in the diet. However, the catering industry in Nanchang has developed rapidly in recent years. Densely dense restaurants and restaurants are scattered all over the streets, leaving little room for development. Moreover, with this amount of money in his hand, it is difficult to come up with a better one.