《男人来自火星,女人来自金星》归纳出男人和女人在认知上的巨大差异:男人习惯“聚焦式”看待世事,女人则是“发散式”看待周围的一切。这一认知特点导致了男人和女人在思维模式、做事方法、交流形式上的截然不同。《男人来自火星,女人来自金星》是不是学术书籍可能有一定的争议,但我觉得可以从以下几个方面来理解。首先从世界观来说,理论就是用来解释世界的运行规律,了解并预测人类的行为就是一个重要方面。再者从学科的角度看来,新闻传播是一个应用科学,如何学会沟通是我们学科的核心,人与人的差异可以从很多方面进行分析,性别是一个很好的变量帮助我们从对方的 “Men come from Mars, women come from Venus” summarizes the great cognitive differences between men and women: men are accustomed to “focus ” look at the world, the woman is “divergent ” look at all around. This cognitive feature led to men and women in the mode of thinking, methods of doing things, the form of communication is very different. “Men from Mars, women from Venus” Academic books may not be a bit controversial, but I think we can understand from the following aspects. First of all, from the perspective of the world, theory is used to explain the laws of the world. Understanding and predicting human behavior is an important aspect. Furthermore, from a disciplinary point of view, news dissemination is an applied science. How to learn to communicate is the core of our discipline. The differences between people can be analyzed in many aspects. Gender is a good variable to help us learn from each other’s