一线城市做品牌、二线城市做利润、三线城市做规模,这是业内流行的一种说法。在市场上行期,企业对规模和利润更加关注。如今,房地产进入深度调控期,品牌的竞争力得以凸显。实际上,创建和维护品牌体现的正是调控之下房企寻求转型的努力。当前我国宏观经济正面临深刻 First-tier cities to do the brand, second-tier cities make a profit, third-tier cities to do the scale, this is a popular saying in the industry. In the market upward period, enterprises pay more attention to the scale and profit. Today, the real estate into the depth of regulation and control, the brand’s competitiveness has been highlighted. In fact, creating and maintaining a brand reflects precisely the efforts made by the enterprises under the control of the enterprises to seek restructuring. At present, China’s macro-economy is facing profound