据我估计,2008年,中国人对体育的关注度将会达到顶峰,人们对于奥运、体育的情感宣泄肯定是酣畅淋漓的。所以企业要用好这个机会,把握好这个机会。给企业的两个忠告第一,弱势品牌不要用强势品牌用过的奥运冠军,因为这样会降低品牌的竞争力。比如,可口可乐用刘翔拍广告,刘翔会让 According to my estimation, in 2008, the Chinese people will pay close attention to sports and people will surely have a heart-warming catharsis for the Olympic Games and sports. Therefore, enterprises should make good use of this opportunity to seize this opportunity. Two Advice to the Enterprise First, the weak brand Do not use the Olympic champion used by the strong brand, because it will reduce the brand’s competitiveness. For example, Coca-Cola shoot ads with Liu Xiang, Liu Xiang will let